Maverick is a luxury rental community located in Minneapolis’ North Loop neighborhood. My involvement included naming, logo, brand, collateral and website design for the project.
A Maverick, by definition, is an independent-minded person. The identity, like the name, was designed to celebrate the individual and adventurous spirits of all those who reside at Maverick. The brand plays off the building’s uniquely industrial, rustic, luxurious interiors, while emphasizing the development's superb location and full amenity offerings.