Illume is a luxury condominium building in Chicago’s West Loop. Located at 111 S Peoria, the brand celebrates both the prime location and the modern, designer interiors of the building. The brand also aims to embrace its creative community by featuring quotes from other Chicago artists and designers.
My involvement included concepts for name, logo, and identity, as well as executing the full buildout of deliverables. On this project I was also able to provide copywriting for the brochure and website, and art direction for a custom photoshoot of the West Loop’s attractions.