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The Aurélien

Naming and brand concept pitched for The Aurélien luxury apartments in Chicago.

The name Aurélien, meaning "golden," was inspired by the building's location in Chicago's Gold Coast. The brand follows suite with a palette of luxurious metallics and a hexagonal logo reminiscent of the sun. The materials also feature literary quotes containing the word “gold,” inspired by the building’s proximity to the historic Newberry Library.

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